There are buyers ready, willing and able to pay a fair market price for just about every type and size of business, in our experience, and we’ve found also that businesses change hands at fair market value quickly, when relevant and quantitative information is available early and when such information is found to confirm and justify the value. 

On the other hand, businesses are left on the shelf when buyers don’t find them or don’t recognize the opportunity when they do, or when they appear to be unrealistic, unviable or unsustainable. A buyer may dismiss a business offering immediately when the ad does not show value and viability or when subsequent information fails to quantify the opportunity. Reaction time will be different from buyer to buyer, but most will loose interest quickly when they don’t see substantiating information.

To sell your business quickly, we recommend that you begin with a full but realistic fair market value. If you’re going to advertise on Business-Trader.com, we recommend that you present the business-for-sale complete with that fair market price and with summary price justification within the ad. We suggest that you carefully prepare in advance, a progressive series of disclosure materials made ready for release to inquiring parties. And, we recommend that you retain confidentiality by withholding business identity until the time is right.

Our valuation/presentation tools and services are specifically tailored to businesses that are viable, sustainable and transferable going-business concerns.

But the fact is, all sorts and types of business will be available for sale, offered for sale and advertised for sale. Some will be all of the above and others will be none. Some will be profitable. Some will not. Some will be established. Some will be start-ups. Some won’t be businesses yet, but business potentials; some good ideas, bad ideas, buy-a-job, and others. Some that are available and offered will sell quickly and some will never sell at all.