More ….. about Quick Sale

Advertising on Business-Trader.com or elsewhere, presumably, will cost you money. To get you’re money’s worth, and for best results, may we suggest, before you offer your business for sale, that you ask yourself, “if a buyer knew what I know about the business, what are the reasons he/she would buy it” and that you figure out how to present those reasons, in summary form in the ad, and in expanded form when a buyer inquires.

If that is not do-able, advertising the business for sale is unlikely to be successful.

If those reasons are based on numbers; revenues and earnings, historic and/or projected, those numbers will certainly be amongst the relevant, quantifying and price justifying information that should highlight your presentation, beginning with the ad. If you’re not sure how to do that, please go to ‘Biz-for-Sale Ad Suggestions’

But, for a number of reasons, some businesses won’t possess beneficial numbers to advertise but yet represent a good opportunity. The question will be “what exactly IS that opportunity” and you should be ready to quantify and articulate a clear answer. If you cannot or do not, the buyer is unlikely to do so to your benefit. At the same time, if you puff-up the business beyond its reality, it may bring inquiries but, assuming a seriously interested party will ask for facts, facts are going to be disappointing, and that’s not a good place to start.

We’ve seen lots of ads claiming ‘unlimited potential’ or ‘exciting opportunity.’ While these claims may be true, they are probably not particularly material of your presentation. Sooner or later, generally speaking, you’ll be required to detail that potential and opportunity and, for best results, we suggest you do so sooner rather than later.

see: very small businesses
see: unprofitable businesses