The preponderance of confidential information required to confirm the business opportunity and value, resides with the business owner-seller who will be concerned about protecting that information from those who might be unfriendly or careless with it. We have found that disclosure of such information will be most freely given when the seller is confident the information will remain confidential and that it will not find its way into unfriendly hands. A Seller’s Representative is often the one whose third-party position will engender that confidence.

Buffer of Confidentiality: Selling or buying a business will require the agreement of buyer and seller on a number of issues, not the least of which will pertain to the release of confidential information by each party, that both parties will be reluctant to divulge up front.

Buyers want information on which to gauge any continuing level of interest. Sellers want to withhold information until certain the buyer is in fact sufficiently interested in and capable of buying the business, and equally, buyers want to withhold their qualifying information until a sufficient level of interest is apparent.  And, so it goes.

A third party agent should be in position to mitigate those and other issues, and by mitigate, we do not mean to imply compromise. Confidentiality should be held closely and a third party is in position to look at both in confidence and to make appropriate and timely disclosures in confidence and with anonymity until full disclosure is warranted.

Knowledge and Experience: Selling a business is often a once-in-a-lifetime experience for an owner and, while this web-site attempts to diagram the buy/sell process, nothing can replace the experience of an agent who knows the way and can assist with valuation, preparation, presentation, negotiation, development of the offer, due diligence and generally, with every aspect of the selling/buying process, through the closing.