Confidential Business Profiles are an effective and confidential way to present the Business-for-Sale to prospective buyers, in a manner illustrated by the ‘Sample Profiles’ themselves.

see ad sample, 7-eIntro, 8-eFinanc, 9-eProfile

Buyers will want to learn everything about the business as quickly as possible. Business owners/sellers will have great concern over indiscriminate disclosure. These conflicting interests can eliminate the opportunity, if left unmitigated, and are often mitigated by third party representation providing a buffer of confidentiality to the process.

Businesses for-sale-by-owner, on-line and elsewhere often have no such buffer, so even if the ad is non-identified, it often become difficult for the owner to deal with a buyer and maintain anonymity. If the business is identified in the ad, or soon after, owners often become nervous and selective about what can be disclosed, frustrating buyers to the point often, where they often leave.

Business-Trader.com ‘on-line intermediary’ program will provide that buffer of confidentiality.