Functionally, ValuPro is designed to value a viable, profitable going business concern by capturing and analyzing the information required to quantify value in a reasoned and justifiable manner, to assist in the assessment of the company's ability to continue at a quantified sustainable level and to generate sufficient cash flow to pay for itself with reasonable return over a reasonable period, to present the analysis in clear and concise manner and ultimately to help achieve the threshold necessary to reach agreement and close the deal.

ValuPro is NOT designed to value a business without profits/earnings, such as a start-up business, unless earnings can be credibly forecast; which is often a tall order, but there are times, such as a franchise store perhaps. When an established business has no earnings, nor any realistically in sight, it is apt to render no goodwill value, unless earnings, that are not a current reality, are for some reason credibly projectable. Otherwise, valuing any business without earnings might be as simple as valuing the assets included net of liabilities (if any), and adding that value to ‘whatever’ the buyer and seller might agree to with respect to goodwill. In some cases; some startups, inventions, good ideas, buy-a-job, etc., the ‘whatever goodwill value’ is often just that which is seen by the beholder.

Business Valuation:  The Valuation method combines Balance Sheet Value, which is simply the net of assets and liabilities included, with Goodwill Value based on the recast and normalized earnings of the business before interest, taxes, depreciation and amortization relative to the anticipated Cash Flow after interest and after tax to repay the investment over a reasonable return period.  The most complete description of the valuation process is available through demonstration but descriptions of each valuation module; 1-QWKvalu, 2-BALvalu, 3-INCvalu and 4-VALUcalc are summarized below.

Business Profile:  When the purpose for the valuation is to price the business for sale, ValuPro is designed to generate a series of Confidential Business Profiles.  The first; 6-Report is a report to seller, describing and analyzing what the valuation process has determined.  The reports to buyers include 7-eIntro, 8-eFinanc and 9-eProfile, which are progressive in detail and degrees of disclosure.  They are staged for release as the buyer’s interest and capabilities are also disclosed. Many potential ‘buyers’ may be interested in ‘looking and learning.’ Fewer will be seriously interested in buying at fair market.  Fewer yet will be qualified and capable, but those are the few that a business owner/seller should be looking for, and disclosure to any but those few should be held to a minimum.  Such is the purpose of Confidential Business Profiles.  Again, although these are further described below, the best description may be by demonstration.

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