Keys to a Great, yet fully Ad

Buyers measure value in earnings; past, present and projected.  If you have a good profitable business; if you want your ad to be quickly noticed and to gain the focus of a serious buyer, present your business in the strength of its own material information that serious buyers are actually looking for. Don’t diminish or withhold that which portrays its value, in order to maintain its confidentiality; but rather, retain its confidentiality in anonymity and represent your business to good buyers in that for which they are in fact searching.

Amongst first things buyers will want to learn about a business, are its annual sales, annual earnings and retained earnings. Probably no surprise, but regardless, business owners concerned about confidentiality and reluctant to disclose that information, will routinely try to attract buyers on far less likely attractions.

If you’ve spent any amount of time on business-for-sale websites, you’ve probably seen just that; many ads representing very little, and with little or nothing to attract the attention of a buyer looking for something of substance on which to begin to gauge some level of interest, good buyers will often just browse right on by.

Allow us to show you just how very effectively you really can present a good business, safely, both in the ad and thereafter, in the full and quiet confidentiality of anonymity.

A business owner tends to hold tightly to confidential information that good buyers are seriously looking for, and will often become quite hesitant, uncomfortable and fumbling over disclosures until early and best opportunities will often have vanished.

If you have a good profitable business; if the objective is to find a buyer or have a buyer find the business, it must be presented to someone, somewhere, somehow; disclosed sometime, in-time, or the business is just unlikely to be found or sold.

A business broker is in position to make that presentation without fumbling, simply by providing the information good buyers are looking for, but is in also position to provide anonymity to the business and its owner and in that anonymity, to maintain the full confidentiality of the information to the benefit of the business and its owner.  A business for sale by owner on the other hand, without a third party buffer might be exposed the first time the owner takes a call from a buyer.

An owner fearing such exposure is almost surely going to become tentative and uncomfortable when trying to respond to a buyers question or requests for more information … and that’s where the fumbling starts.   So, I purchased Business-Trader.com with a plan to redesign it for exactly that business owner’s plight, and we have just relaunched on these 3 Key Elements.


Valu4Sale Ad Format

Designed to present the business online in its own, real and material information that good, serious buyers are actually looking for, while holding the identity of the business and its owner in anonymity in order to retain for the owner, the confidentiality of that information.


Then, when a buyer inquires into the ad, and as the owner responds to the inquiry, all will be auto-mediated through Business-Trader’s 3rdParyOnLine, so that buyer and seller are free to communicate with each other, in questions, answers and in the exchange of additional information, all in that same anonymity and confidentiality for as long as the parties may choose; until such time, if ever, that the parties agree otherwise.


And then offline, a broker on call; available to an owner, with as much help or as little as may be needed. Feel free to explore the Resources menu (see upper right), where we describe the selling processes, all of which may be in your wheelhouse, but in case some may not, BizBrokerOnCall is a business broker available on call, ready to lend a hand.

Illustrated below are two online Ads representing the same business and providing a good comparison.  If you were a business buyer looking for that good fit, which of these two ads would be more likely to grab your attention?   If you click on them, they’ll open to full size.

Valu4Sale Ad
Valu4Sale Ad

Illustrated left is the ad presented in a Valu4Sale format in the ANONYMITY that frees the owner to reveal the real and compelling information the buyer is actually looking for, while at the same time, maintaining its full confidentiality. 

To the right it is presented in an Ez4Sale format, in words and form typical to an ad found on a popular website. 

EZ4Sale Ad
Ez4Sale Ad

A serious buyer is almost certainly looking for a business that is profitable, but is probably looking as well for a certain type of business, one located within a certain area, one priced within a certain range and one able to return the buyer’s investment over a reasonable period of time

From day 1 an experienced buyer is looking for a business “that fits” or to simply move on, and some are inclined to move on rather quickly.  If there is indeed a good fit between buyer and business, the business owner-seller will typically want that buyer to recognize that good fit quickly and to begin to focus on it. Which of these is more likely to receive that focus?

Just one more comment with regard.  If your business is not a good profitable business, it is not going to be enhanced by or show well in a Valu4Sale format.  Honestly, it’s probably better advertised in the Ez4Sale format where you can highlight the information you think will most effectively represent your business; much in the manner you would on any other website.

Are you a Business Owner, Business Buyer or a Business Broker or Agent?

Business Owner-Seller

1-2-3 Keys to a Great, yet fully Confidential Ad is meant specifically for business owner-sellers who might, sooner or later, want to represent themselves in the sale of their own businesses.

My name is Fred Ashe, owner operator of Business-Trader and also of davidsonashe business brokerage since 1996, representing business owners in the sale of their industrial businesses.

Business-Trader.com is likewise designed to focus on industrial businesses; manufacturing, assembly, fabrication, warehousing, distribution, trucking, construction, material handling, processing, industrial services, associated businesses and more, and other good profitable businesses with results to show, but maybe NOT currently being effectively presented on other websites.

If you have a good business that you’d like to sell, there are very good buyers looking for it; a demand I am very familiar with, and the market demand behind the idea of Business-Trader.com.

Business-Trader is just getting started again and is right now offering to post your good profitable business-for-sale-by-owner 12 months at no charge.

Just enter Promo Code Get12Free
… and if you can use a little, help, please call on us.

Business Buyer

1-2-3 Keys to a Great, yet fully Confidential Ad is written for buyers also. Here is an opportunity to describe and advertise for the business you would be interested in acquiring; to set out your buyer credentials and invite business sellers to find you.

business wanted
Sample Business Wanted Ad

All such buyer information can be presented and maintained in that same Confidentiality and Anonymity as that of the business owner-seller.

You may not be concerned about your anonymity. In fact, if your name is well known, it might be all the confirmation necessary to satisfy many owners familiar with your name. And, if your Ad names you, you’d obviously withhold certain other detail.

But otherwise please remember, business owners will want confirmation with regard to good value and good fit, just as will you, and there is confidentiality in anonymity, for both parties.

And we offer the same 12 months at no charge.
Just enter Promo Code Get12Free.

Business Broker or Agent

The same 3 Keys are equally available to business brokers, although keys 2 & 3 are probably not all that key to a broker.  Business brokers can provide their own such client services and probably don’t need or want anonymity for the brokerage.

But we do ask you the same question we ask the business owner;

If you were a business buyer looking for that good fit, which of the two ads would be the more likely to attract your attention?”

Would not a Valu4Sale format be advantageous to your client as well?

And, from now to the end of 2019, we invite you to post all of your good profitable businesses for sale free of charge throughout 2019.

Just enter Promo Code Get19Free.

Special Introductory Offer

Business-Trader.com had become an obsolete technology by the time we purchased it, and it has been down throughout its redevelopment since. We are more than anxious to return it to good service and we are offering to business owners posting industrial business for sale, 1 year at no charge or until the business has been sold or until you discontinue the ad, whichever is first.

In the event you’d like some help composing the ad or with a business valuation or in the preparation of information packages for release later to inquiring parties, we’ll be happy to provide some help.

This is a limited time offer that will be withdrawn at some time, which will not affect the terms of any of the ads already posted at such time, but will simply discontinue the offer to new postings thereafter. Such may occur at any time, simply by deletion or modification of this Special Introductory Offer.

In the meantime, please post your ad for free by entering Promo Code Get12Free when you come to the payment screen. If you want to contact us, we are easy to reach at 604-514-1007 or through Contact Us, or at help@business-trader.com. Please feel free to do so. We are eager, with real “hands-on” help.

Thank you and we would wish you good luck at this point, except generally, it won't be luck that finds a buyer and sells your business.

Creating a Business-Trader Ad

Posting a Business-Trader Ad is for the most part pretty simple, logical, and easily navigated. If you don’t yet know the formats, we suggest you read Why So Much Information

If you have not already done so, before you can post, you’ll need to Register.

  • Then, click on My Dashboard, select the Ad Format you intend to post and begin entering your business information into the entry form.
  • Certain of the information is *required information and so indicated. Other is optional, depending on the Ad Format you may choose to present.
  • If you come to an entry that you are uncertain about, click Help in the Menu bar to read about the particular entry.
  • If you intend to include financial data in the ad, you will want your financial statements nearby.
  • If the narrative will be lengthy, perhaps rather than direct entry, you might find it easier to write it elsewhere (in Word, perhaps), then copy it into appropriate sections of the business-trader narrative forms. Either way okay.
  • With those entries completed, click Next and you’ll be on the payment screen where you can simply enter Promo Code Get12Free

To Preview a CONFIDENTIAL Presentation

Start Here

A serious and capable business buyer is looking for the real, material, quantifying information about a good business; CONFIDENTIAL information quite frankly; … information that would serve to indicate to this buyer, “this is a business of value and interest.

If you happen to be the owner of “this business” and if you would like to sell it, this is a serious and capable buyer looking for your business.  Such being the case, “would not this buyer be of interest to you as well?

But it’s confidential information. How can you afford to disclose that information in a public forum just hoping to attract this buyer? On the other hand, how does the right buyer find it unless you do?

In a few minutes of your time, let us demonstrate how you can to do so, in complete confidentiality.

First, to learn about the material information buyers are actually looking for and how it can be disclosed while retaining its full confidentiality, click this button and read the topic, … Why So Much Information.

Then, to preview just how such material information of one particular business is actually being advertised today, online in that public forum, in full confidence, click Valu4Sale. Similarly, click BizWanted.

When you reach the bottom of either, you will see it is an ad intermediated by 3rdPartyOnLIne and will also see the next steps to obtaining more information about the business.

The first of those next steps will be Registration. A registration code is issued by 3rdPartyOnLine to each member in order to differentiate between interested parties requesting more information, and to retain personal identification in anonymity.

Follow the steps you will see, each as they come to you, and they will walk you through an entire 3rdPartyOnLine mediation process; … nondisclosure agreements, exchange of additional information, questions and answers and discussion between buyer and seller, all in anonymity and confidentiality.

Resource Menu

Business-Trader.com, a BC business buy/sell website since 1999

In the grey column to the right of this page, and every page, please notice a list of topics.  Some describe options and features, some offer suggestions, and others simply outline how certain processes are apt to unfold.  In all, we attempt to provide answers to questions we anticipate buyers and sellers will be wondering about.  If you are a first time business seller, these are particularly meant to help you think and work through the entire process of selling a business, which is really quite unlike any other selling process.  We trust you’ll find practical value in the how-to and how-not-to suggestions here simply for your information.

In particular, good serious buyers will be looking for and asking for material information, right from the start, much of which will be considered confidential information business owners will be reluctant to disclose at the start.  Nevertheless, such is the very information that best represents your business and in the Why So Much Information topic; the first topic on the menu, we describe how to provide such information in anonymity through 3rdPartyOnLine intermediation, in order to at the same time maintain the full confidentiality of that information entirely for yourself.

For business sellers, we offer three different business-for-sale presentation formats, and for business buyers, we offer a new business-wanted presentation format.  Once you have reviewed the Why So Much Information topic, the next topic; Sample Ads, will provide you with a visual illustration of each of the ad presentation formats mentioned.

And again, particularly if you are a first time business seller, we encourage you to invest a bit of time to familiarize yourself with the topics, and to think through the entire business selling process. The information, recommendations and suggestions offered throughout the topics come from real experience and are simply meant to help you to consider and navigate issues that you may not have encountered elsewhere.  And then, if and when, if ever, you may want additional hands-on assistance, we are available and able to help you develop a plan and to implement it, and we invite you to Contact Us.

Business Valuation:  In the Business Valuation topic, we describe and discuss the business valuation processes, balance sheet value, earnings value, multiple of earnings, goodwill valuation, etc., and through our BizBrokerOnCall program, we provide business valuation services; … your option of course.

The Buy/Sell Processes:  Under the Buy/Sell topic, we discuss eight separate topics (as listed to the right) for your information and consideration.  Click on The Buy/Sell Processes and you will find an introduction to each of the eight buy/sell topics, with each more fully described under each individual topic.

Seven Selling Steps:  In our brokerage experiences, we have found a very logical and deliberate process to be beneficial and we describe that beneficial process in Seven Selling Steps.  Click on Seven Selling Steps and you will find an introduction to each of the seven topical steps, again with each more completely described inside each of the seven individual topics.

Business for Sale Suggestions:   In the business for sale topic, we describe and discuss the material business information buyers will be looking for, with suggestions as to how to provide such information in anonymity, both in the online ad presentation and thereafter.  Topics under Business for Sale Suggestions include business-for-sale demo ads and the set of Help Topics for each of the ad formats.

Business Wanted Suggestions:   In the business wanted topic, we describe and discuss the buyer’s material  information sellers will be looking for, with suggestions as to how to provide such information in anonymity, both in the online ad presentation and thereafter.  Topics under Business Wanted Suggestions include business-wanted demo ads and the applicable set of Help Topics

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